| Quote | Don Shoup said asking if there's enough pparking was the wrong question, since free parking invited driving. It was like asking if there's enough beer in the fridge at a high school party. The problem, Shoup argued, wasn't that there wasn't enough parking. It was that it wasn't priced properly. Curbside parking in the best locations tended to be free, while cavernous garages a few blocks away charged entry. Retail employees and office workers arrived early and took the best street spots, and when customers or clients arrived they found no space at the curb. p. 160 |